A TEXT POST

Why “Jobs To Be Done” is the next “Lean Startup”

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There’s a way of thinking about startups and products that sat at the feet of W. Edwards Deming, godfather of Lean Manufacturing and the famed Toyota Production System. It is a simple but powerful concept that can cut down on product wastage and dismantle misconceptions about what people actually want.

Lean Startup?

Nope - it’s the Jobs To Be Done Framework.

Jobs To Be Done is a way of uncovering the forces behind a product purchase. The idea is that customers don’t buy your product, they “hire” them to perform a job. Clay Christensen, author of the Innovator’s Dilemma,  talked about the framework in the “Milkshake” talk.

I remember seeing the milkshake video online and being captured by the power of the idea. It was such a simple concept - stop thinking about features and satisfaction, start thinking about jobs your product is hired to do. But then I was stuck. There wasn’t any meat to the idea, nothing to grab a hold of.

And so Jobs To Be Done was relegated to the dustbin of my brain where cool but impractical ideas live. This went on for a while until…

Fast forward to the Mattress Interview. Here finally was something I could sink my teeth into. The beginnings of a digestible framework. Bob Moesta, Chris Spiek and a community of practitioners at Jobstobedoneradio.org have started to disseminate practical tools and examples of how to tease out the job to be done. If you haven’t listened to it yet, stop now and queue it up.

Remember when you first heard of The Lean Startup? It was that same revelation of a powerful, simple and logical idea. Since 2008, Lean Startup has grown to be a worldwide movement and phenomenon. It’s been debated and practiced and evangelized throughout the startup community. I remember wishing I heard learned about it earlier and trying absorb as much as possible in as short a time as possible.

Jobs To Be Done is just as powerful an idea - in fact, it’s the perfect complement to Lean Startup. It’s on the same trajectory so don’t miss the boat, this one is going to be big.

Resources:

A QUOTE

People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.

A QUOTE

When a manager with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact.

A TEXT POST

Time Travel Explained (Part 1)

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Scene from Looper, Sony Pictures

Theory 1:

You’re not allowed to change things in time travel. Every thing that happens is fated to happen and will happen regardless of what you try to do. Each person has only a single timeline which can “loop” back upon itself but never replace one or the other. So at any given point in time you may have multiple “instances” of a person but looking at the entire timeline, there is only one instance of a person that starts with birth and ends with death.

Let’s take an example:
Collin and Mary are driving along a road happily. Suddenly a deer appears, Mary screams closes her eyes and slams on the brakes but is unable to avoid it. Collin is thrown from the car through the windshield and Mary finds him dead on the highway.
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Mary, now grief-stricken continues on in time until she reaches a point at which time-travel is possible. She hops into the time machine to the point prior to the accident and then time-ports Collin our of the car and further into the past. History is changed right? 
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In time travel theory 1, because past Mary saw and witnessed Collin’s death, Collin has to die at that point in time. Even though future Mary seems to have saved Collin from his fate, events will conspire so that Collin ends up back in the car at the point of death.
In our fictional scenario, future Mary tells saved Collin about his untimely death and how she came back to save him. But now, destiny cannot be thwarted and fate takes over. Like the monkey’s paw, it’s inevitable that future Mary’s well-laid plans will go astray.  
Perhaps saved Collin now goes to sleep but inadvertently rolls over into the time-machine and jumps forward back to right before the point of impact and is now in the backseat. He sees past Mary close her eyes, he sees future Mary jump back and jump out the past Collin.
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The car hits the deer and from the backseat, saved Collin is thrown through the front window and dies.
When past Mary opens her eyes she sees Collin dead on the highway. She doesn’t realize that this Collin is a few hours older than the Collin that started the road trip with her, to her it’s the only Collin she knows. 
Future Mary wakes up and finds saved Collin gone. She rushes to the scene of the accident, fearful of what she knows happened. There’s saved Collin, dead in the highway. No matter how many more times she comes back to try to change the past, she can never prevent the events that she herself witnessed. Fate must be served.
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In this theory, we see that each person can only have a single time-line. There is no branching possibilities, if you did something in the past, that thing has to happen. It cannot be altered. You may think you alter it but whatever you are currently experiencing must occur. An individual’s time-line can “loop” back on itself and there are two instances of the same person visible at the same time but taking a macro-view that’s actually only one person. Each person is represented as a single line with an anchored beginning and end. No matter how many times you twist and loop the string it always ends at the same point.
Notice that this doesn’t prevent possible time paradoxes. For example, supposed Mary’s bringing back of time-machine technology is confiscated by the government in the past. They use that technology to develop time-travel in the future. This is the same time-travel technology future Mary uses to go back in time to try to save Collin - thus inventing time-travel.
Terminator series
The Terminator series of movies is an example of this theory. In the future, a sentient computer network called “Skynet” is being defeated by a human named John Connor. “Skynet” decides to send a robot from the future back in time to kill John Connor’s mother before he is born - thus preventing SkyNet’s imminent defeat. Lo and behold, events conspire so that *spolier alert* the very act of trying to alter the timeline ends up creating John Connor.
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Scene from Terminator 2: Judgement Day, TriStar Pictures

Later on in the series, we discover that the act of sending future technology into the past ends up creating SkyNet and the Terminators. The future is inalterable and all attempts to change it only serve to make the future more inevitable.
A QUOTE

Nothing will ever be attempted if all possible objections must first be overcome

A VIDEO

The whimsical Casa Milá in Barcelona Spain 

A VIDEO

It’s four parts and 4 hours long but well worth it. A BBC documentary that takes a look at how consumerism overtook American and British business, spirituality and ultimately politics.

A VIDEO

secretrepublic:

Copenhagen, circa 1937

Attire and old time soundtrack aside, what is so striking about this footage of Copenhagen in 1937 is just how little seems to have changed since then. Most buildings shown are immediately recognizable, and though bicycle traffic is now funneled through an organized network of cycle tracks (a byproduct of the automobile’s continued rise), the nature of the streets is very much the same.
During the periods of economic growth that fueled so much modernist fervor throughout the rest of the developed world, Denmark experienced a weak economy. While plans were drawn up to lace massive highways through the city center (even the city’s dearly loved lakes were poised to become asphalt) and install the sleek modern developments that were all the rage in cities as nearby as Oslo and Stockholm, the funds to realize these dreams fizzled before any could become reality. 
Partially because it did not have the means to “modernize” itself so many decades ago, Copenhagen today claims its place as one of the world’s most progressively designed cities. The irony runs deep and the bicycle traffic flows thick.

-Kasey

Reblogged from secret republic
A QUOTE

This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.

A QUOTE

It’s said there are only 10 plots in all of fiction, but I believe there’s only one: “Who am I?